The world of business development has shifted in a major way in the last six months
and if you don’t adapt you may very well go BANKRUPT!

As my devout followers know I’m a HUGE advocate of marketing automation. Actually, I’d go as far as to say I’m FANATICAL about marketing automation because I’ve seen how it can help companies double their sales and triple their profits!

However, in the last six months, I’ve experienced first hand a shift in B2B and B2C
sales… I can no longer rely heavily on email marketing to convert leads into prospects.
I’ve had to integrate a multi-media approach!

Here’s the problem!

• Too many people are using ONLY email to market their business

• Too many people do not have strict enough spam policies and as such consumers

are skeptical of email marketing

• Email open rates have dipped so low its ridiculous (industry wide, not just us)

Here’s the opportunity!

• If you integrate a multi-media approach to your marketing campaigns you will stand

out beyond the clutter and it will impact your response rate (in a good way!)
• Use paper! Direct mail, if done properly, is showing to be very beneficial. Let me
give you an example; we do seminars all over the world (I just came back from a
world tour where we did 15 seminars in 20 days in 5 different countries) and in the
past we would only rely on an email confirmation and email to send instructions for
registrants. We have recently changed our approach to include a piece of mail and
a phone call and we’re seeing this work very well because the correlation of those
mailed and those attended is over 80% in some cases (I call that proof)!

We have all witnessed the prevalence of online video reach unprecedented levels in recent years. Online video has become so powerful that it is now the cornerstone of any good internet marketing campaign. At the core of the popularity of online video is of course YouTube. Since 2005 YouTube has become a dominant force in online video viewing and was acquired by Google as a result. The sheer power of online video marketing is something that many have reaped the benefits of in recent years.

Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day.

The announcement from the Google owned video website comes as part of a larger initiative that the company is launching today to retell the history behind YouTube and its growth. Part of that campaign is the launch of “My YouTube Story” and the related YouTube 5 Year Channel.

To check out the rest of the story visit the following link: YouTube Surpasses Two Billion Daily Views

Technorati Tags: anniversary, black card marketing, dify, do it for you, Do it For You Marketing, Gerry Robert, google, internet marketing, millionaire mindset, online video, video marketing, video views, views, Youtube

With web video exploding and the promise of GoogleTV around the corner, it’s a wonderful time to be able to upload your own content. But just because anyone can do it doesn’t mean everyone should. For every well-produced, entertaining and informative video, there are millions that aren’t. So what are some of the bigger pitfalls to avoid if you want your video to get people talking?

Firstly, remember that at the moment, the vast majority of content created for the Internet makes zero money, so everything you do should come from a place of passion. Here are a few tips to make that passion work for you.

Get the four tips here: http://bit.ly/c92Ym8

Technorati Tags: google, internet, marketing, sales video, SEO, video, video marketing, video production, Youtube

Creating top of mind awareness for most small business owners is not rocket science and its not expensive. It takes repetition and consistency – here’s one idea that’s powerful and can really increase your TOMA score.

Technorati Tags: awareness, brand, business, marketing, mindset, recognition, success, tips and tricks, top of mind

Here is an absolutely fantastic interview done by Adam Bryant from the New York Times. He is interviewing Pamela Fields the chief executive officer of the clothing and apparel company Stetson.

Q. Tell me about your early career decisions.

A. I majored in nuclear engineering and nuclear arms control through the Woodrow Wilson School at Princeton. But when I went to work for an engineering firm, it was the wrong fit. It was terrible, and I had no business to be there.

So I decided I wanted to go into cosmetics, and I went to the phone book, opened it up to the cosmetics and beauty section, and I started withA. The first company I saw that I had heard of was Avon. So I called them up — this goes under chutzpah — and I said: “I’m Pam Fields, I can speak Portuguese, French and Italian fluently. I know you’re a global company. Surely you need me.” As it turns out, they did. They had an opening on the Brazil desk, which is to this day one of their biggest markets. I learned to choose which of their thousand products should go into their little biweekly brochure.

And after doing that very well — no management involved — I was promoted to… continue reading

To read the entire interview please go here: Valuing Those Who Tell You the Bitter Truth

Technorati Tags: adam byrant, business, career, ceo, entrepreneur, interview, management, mindset, new york times, pamela fields, truth

In case anyone missed it, here is the latest Webinar Replay from a fantastic online event we hosted last week! This Webinar featured our own JG Francoeur as well as our good friend Jean Reeves.

http://www.salescoursestoronto.com/ – FREE $699 Webinar Series

Technorati Tags: business acceleration, Jean Reeves, Jean-Guy Francoeur, marketing, salescoursetoronto.com, small business, small business marketing, webinar

We all know that Google rocks. Not just for finding things like; what to cook for dinner or movie listings. Google is arguably the most powerful and useful tool for your internet marketing needs. Its so powerful in fact that you are definitely going to want some help to get the most out of it and of course pull top rankings on Google searches. Here are 10 Google applications that you have probably never even heard about. You thought Google was great before?… wait until you get your hands on some of these apps!

See all 10 Google applications here: http://tinyurl.com/p74bsj

You can definitely make use of these apps to grow your business and online presence. But hey its very time consuming and it can get pretty complicated. Don’t forget, we’re always happy to Do It For You!

————————————–

Corey Robert
Production Director
Black Card Marketing Group

The 10 Worst Website Mistakes
By Gerry Robert

1. Letting techies or graphic artist dictate your website.
First, of all, let me create more enemies. NEVER LET A TECHIE OR A GRAPHIC ARTIST RUN YOUR SITE. What does an HTML programmer know about marketing? You should know that websites are losing money, left, right and center. Part of the reason is because the person responsible for sales is abdicating their responsibility for website success by turning everything over to the IT person or a graphic artist. Rule #1: The most senior person responsible for sales should dictate the website strategy. Pretty sites are nice but the focus of your website should be “MAKE MONEY.”

2. Not using the word FREE
If you read my columns at all, you’ll know that I’m a nut for using the word FREE. People love FREE stuff, especially the Internet crowd. All of my sites have  an over-abundance of the word. The reason you want to use it so much, is to capture the name. If you give a FREE report, booklet, audiotape, evaluation or anything, people will give you their email address. Building your database is one of the most important strategies in any business. Using the word FREE will keep them at your site longer and increase the word of mouth advertising.

Hey everyone! Corey Robert here. I wanted to throw up a quick blog post about another webinar Gerry is doing on Thursday April 21st @ 8pm.

We’ve had a lot of interest in doing a second FREE webinar so I wanted to send it out to all of you in our blog community first so you can definitely get a spot.

This time around my dad is offering a cool BONUS.  Attend This Event and You Could Win a Scholarship (ie: Get in for FREE!) to The Publish Your Way To Profits Weekend Workshop, Attend this Online Event!

This webinar is titled “Publish A Book & Make Money” and its my dad’s latest seminar. In this powerful program Gerry is going to give you a crash course in taking massive action to change the quality of your bank account and attracting prospects by the hundreds. I guarantee this webinar will empower, educate and entertain you. You won’t just deal with – you will vanquish – anything that has held you back from utilizing the force that will change your life. Massive, intelligent income-producing action.

Register now for this FREE webinar!

Hear Author Gerry Robert LIVE! The Best-Selling author of The Millionaire Mindset

My dad truly has a unique story. Find out how Gerry went from poverty to teaching people the world over how to boost their sales and incomes.

Here is just some of the stuff Gerry will be covering…
- How Gerry Robert went from poverty to earning over
$1Million in one year alone.
- The hottest money-making ideas around.
- The absolute most powerful way to guarantee financial
freedom. (Especially Powerful For Procrastinators.)
- How to find 300 HOT prospects in 90 days.
- The NEW marketing model for INSTANT success.
- How to become the brand of choice.
- How to Create Multiple Sources of Income.
- How to become a celebrity with high credibility.
- The key to instant differentiation in the marketplace.
- How to use a book to boost your income and sales.

Anyways, I hope you can make it to this webinar. Its going to be truly awesome.

Register for this FREE webinar!

Hey everyone! Corey Robert here. I wanted to throw up a quick blog post about a webinar Gerry is doing on Wednesday March 16th @ 8pm.

We already have tons of registrations for this FREE event so I wanted to send it out to all of you in our blog community as well before it was too late.

This webinar is titled “Publish A Book & Make Money” and its my dad’s latest seminar. In this powerful  program Gerry is going to give you a crash course in taking massive action to change the quality of your bank account and attracting prospects by the hundreds. I guarantee this webinar will empower, educate and entertain you. You won’t just deal with – you will vanquish – anything that has held you back from utilizing the force that will change your life. Massive, intelligent income-producing action.

Register now for this FREE webinar!

Hear Author Gerry Robert LIVE! The Best-Selling author of The Millionaire Mindset

My dad truly has a unique story. Find out how Gerry went from poverty to teaching people the world over how to boost their sales and  incomes.